TASTE MY FACE
APPLEBEE’S X WINKY LUX
After two years of no contact, people were ready to get out and kiss again. Applebee’s, the #1 Date Night spot, created a wingman. In partnership with Winky Lux, created four savory lip glosses modeled after the taste and look of our four flavored wing sauces.
CANNES LION – BRONZE / PR / SOCIAL ENGAGEMENT & INFLUENCER MARKETING
ONE SHOW – SHORTLIST / BRANDED ENTERTAINMENT / MUSIC VIDEOS
ONE SHOW – SHORTLIST / SOCIAL MEDIA / ACTIVE ENGAGEMENT + CALL TO ACTION
PRWEEK US AWARDS – SHORTLIST / BEST IN CREATIVE EXCELLENCE
PRWEEK US AWARDS – HONORABLE MENTION / BEST IN INTEGRATION
PRWEEK US AWARDS – HONORABLE MENTION / BEST CONSUMER LAUNCH
PRWEEK GLOBAL AWARDS – SHORTLIST/ BEST INFLUENCER MARKETING CAMPAIGN
Press:
THE TONIGHT SHOW STARRING JIMMY FALLON
ALLURE & MORE.
